SQL & PL/SQL :: HTML Code In Local Variable?

I am working on a procedure which will insert a concatenated field that will have HTML code and a paramater value into a procedure. For some reason I am having issues inserting the HTML code into the local variable for process. I am not getting an error but instead the insert is not including the value in the variable when code when it runs. Do I need to enclose anything around the HTML to make this work?

This is an example of how I am populating the variable:

Begin
Select '<a href="URL>...l;
End;